Bat Club USA

Art Direction, Design, Copywriting, Strategy/Planning

Oversaw the creative direction and brand development of a start-up company across all social media and marketing platforms. Conceptualized and executed marketing campaigns, promotional initiatives, social media content, and branded collateral to support audience growth and engagement. Art directed photoshoots through the development of storyboards, shot lists, and post-production edits. Designed the interior of the brand’s first retail location in El Paso and helped target a niche consumer audience through various e-commerce platforms. Collaborated closely with the Strategic Partnership Manager on brand partnerships and social content initiatives, including a collaboration with AU Sports.

Gained proficiency in Klaviyo, Emotive, Pallyy, Shopify, BigCommerce.

About Bat Club USA: Founded in 2016. The first premium baseball and softball bat subscription service for serious ballplayers.